SCHOLARLY
WORKS

Publications

Lloren, G. S. (2019, June). Immersive Technology: Towards a Kineikonic Dialogism in Challenging the Myth of the Frame. (P. Campos, Ed.) Plaridel Journal, 16(01).

Lloren, G. S. (2017, December). Socio-Cultural Appropriation of Sex-Sell Billboard Ads: A Multimodal Study on the Grammar of Sexually Implicit Advertising Text and Images. (P. Campos, Ed.) Plaridel Journal, 14(02).

Lloren, G. S. (2014). Tacky, Kitschy, Campy: Architectural-Aesthetic Fusions In and Around Intramuros. In O. V. Campomanes (Ed.), KRITIK | CRITIQUE: Essays from the J. Elizalde Navarro National Workshop in the Criticism of the Arts and Humanities, 2009-2012. Manila, Philippines: University of Sto. Tomas Publishing House.

UNPUBLISHED
MANUSCRIPTS

Finding One’s Way Through the Labyrinth of Words, Signs, and Symbols: The Semiotics of Fiction and Reality in Umberto Eco’s The Name of the Rose (Institutional Affiliation/Event: National Conference – Inter/Section: Crossroads and Crosscurrents in Literatures and Cultures, University of Sto. Tomas, 2007)

Content Aggregation and Context Curation: Redefining the Future of Online Advertising Through Information Syndication (Institutional Affiliation/Event: ACMC 2014 International Conference on Media, Communication, Culture and the Dynamics of Change, Asian Congress for Media and Communication, City University of Hong Kong, Hong Kong, 2014)

Visual Grammar: A Semiotic Approach, (Institutional Affiliation/Event: UP Cebu, 2015)

Reading the City: Exploring the City as Text through Advertising as Paratext (Institutional Affiliation/Event: University of Edinburgh, UK, 2016)

Cebu City’s Colon Street: Curating Frames of Antinomies, from a Cultural Heritage to a Cultural of Indifference (Institutional Affiliation/Event: 2015 J. Elizalde Navarro National Workshop in Cultural Heritage and Critical Studies, UST and NCCA, 2015)

Kineiconic Chronotope: A Prolegomenon to Human-Machine Interaction in 360° Video Environment (Institutional Affiliation/Event: University of Edinburgh, UK, 2017)